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Advertising Quotes. Page 2 The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace. David Ogilvy Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don't tell them to mine. David Ogilvy Unless your advertising is based on a BIG IDEA, it will pass like a ship in the night. David Ogilvy There is a disease called entertainment that is infecting our business. David Ogilvy Never stop testing, and your advertising will never stop improving. David Ogilvy Advertising is the greatest art form of the twentieth century. Marshall McLuhan Advertising is the rattling of a stick inside a swill bucket. George Orwell Society drives people crazy with lust and calls it advertising. John Lahr There is no more craven consumer than the advertising man. Peter York Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. Malcolm Muggeridge I can not think of any circumstances in which advertising would not be an evil. Arnold Toynbee Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. F Scott Fitzgerald Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy |